GTM Engineering · Pay-Per-Meeting

Sales meetings with your ICP.
You only pay when they happen.

We build your outbound infrastructure in your name, hand you 10,000 verified leads you own, and run the campaigns until your calendar is full. No retainers. No paying for emails sent. An AI audits every meeting, so we only bill what actually happened.

We walk you through the whole system and tell you honestly whether your ICP is a fit.

Your meeting engine

LIVE
✓
Meeting verifiedSarah K. — IT Director, MSP Austin
+$300
↻
RescheduledNo-show, auto re-booking flow
—
✓
Meeting verifiedLuis M. — CFO, Fintech Miami
+$300
↻
In sequenceTouching email 3 to 412 contacts
—
The AI notetaker confirms the room. If the lead doesn't show, you're not billed.
$0 retainersYou only pay for held, verified meetings
10,000 leadsVerified and owned by you — always
100% performanceDedicated infrastructure, in your name
AI notetakerEvery attendance verified. No disputes
The broken model

Agencies bill for activity. We bill for meetings.

Monthly retainers shift all the risk to you: 5,000 emails sent and 2 meetings booked, you pay the same. We only win when a qualified buyer is sitting across from you.

A

Retainer agency

They charge $2,000-5,000/month whether they book 3 meetings or 30. Their report says "pipeline influenced"; your calendar stays empty.

B

In-house SDR

$30,000-50,000 salary plus a 3-month ramp and flight risk, on top of base. When they quit, they take everything they learned with them.

C

DIY with tools

The tool is 10% of the work. The other 90% is ICP, per-segment copy, deliverability and follow-through. That 90% is our craft.

How it works

From zero to meetings on your calendar, week by week

No black boxes: you know exactly what happens in each phase, and everything we build is in your name.

Weeks 1-3

Infrastructure, yours from day one

We register secondary domains in your name, create mailboxes, configure SPF, DKIM and DMARC, and warm up for 14-21 days. Your primary domain never sends cold email.

  • Dedicated domains & mailboxes
  • 10,000 ICP-matched leads imported
  • Database owned by you
Weeks 3-4

Wave one, A/B tested

We launch the first campaign to 2,500 contacts with two message angles. First replies and meetings land in this phase.

  • 2,500 verified contacts
  • A/B message angle test
  • First meetings booked
Month 2

Optimization on real data

We pause the losing angle and scale the winner. The AI notetaker extracts real objections from your meetings and feeds the copy back.

  • Winning angle scaled 2-3×
  • Copy tuned by meeting intelligence
  • Predictable meeting flow
Month 3+

Your engine, your asset

The system is documented and 100% in your name: domains, mailboxes, lead database, playbooks. If we ever part ways, you take it all.

  • Documented playbook
  • 100% owned assets
  • Scale at your pace
The system

A 5-piece engine. We operate it. You close.

Every campaign runs on real buying signals, not scraped lists. And every meeting is AI-audited.

01

Signals

We spot which companies in your ICP are buying right now: hiring, expansion, regulation, funding.

02

Data

We extract and verify the exact decision-makers in your market: founders and CEOs, managing partners, CROs and CFOs.

03

Per-segment copy

One message variant per vertical and trigger. Never a generic blast.

04

Armored sending

300-700 mailboxes across 30-50 secondary domains. Max 50 emails/day per mailbox, bounce under 2%.

05

AI notetaker

Joins every meeting, verifies attendance, transcribes, and extracts real objections that feed the copy back.

SPF · DKIM · DMARC verified14-21 day warm-upBounce rate < 2%Max 35-50 emails/mailbox/dayPrimary domain untouched
Comparison

Compare what you actually pay

Same goal, three paths. Only one aligns our revenue with your outcome.

Retainer agencyIn-house SDRNokvu GTM
You pay forEmails sent ("pipeline influenced")Salary + managementHeld meetings
Fixed monthly cost$2,000-5,000$2,500-4,200$0
Infrastructure & dataNever yours—100% owned by you
Meeting verificationTheir word—AI audits the room
If it doesn't work“Give it another quarter”Severance + restartWe don't bill the meeting
If you leaveYou're left with nothing—You take the whole engine
Calculator

Run your numbers before you call us

Slide to your real numbers. See why pay-per-meeting moves the risk to our side of the table.

Deals closed per month1
Revenue generated€8,000
Nokvu GTM cost€1,700
Net result€6,300
Engine ROI471%

Conservative math: one-time $500 setup + per-meeting fee from $200. Your exact fee is set by market and ICP seniority on the call.

R
“We paid an agency $3,500/month for 6 months. With Nokvu GTM we would have paid only for the 4 meetings that actually mattered.”
— Real market profile: B2B SaaS CEO, 40 employees
Who it's for

Built for high-ticket B2B that needs pipeline, not promises

We specialize in niches where qualified outbound genuinely moves the needle.

B2B SaaS (15-200 employees)

Predictable pipeline with founders, CEOs and CROs. No dependence on inbound alone — or on an SDR's salary.

MSPs & managed IT

Meetings with SMBs ready to outsource their support and security. We sell your contract, not your product.

B2B consulting firms

Partners billing premium hours who can't stop to prospect. We fill the calendar, you deliver.

M&A boutiques & financial advisors

Discreet sourcing meetings: interested buyers and sell-ready companies, always off the record.

B2B marketing agencies

Pipeline for your own services with the same engine you later offer to clients.

Solar & energy installers

Meetings with technical direction ahead of the incentive window, with project qualification.

Not a fit if:

you sell B2C, your deal size is small, or you're hunting "cheap leads" with no qualification. We'd rather tell you now than bill you for a meeting that goes nowhere.

FAQ

The questions you're about to ask

Answered without fine print. Whatever's missing, we cover it in the 15-minute call.

What exactly counts as a billable meeting?+
Three objective criteria, defined in the contract: the attendee holds one of the agreed ICP roles (founder/CEO, managing partner, CRO, CFO...), their company matches the agreed sector and size, and the contact confirmed in writing or booked on your calendar. Objections during the call — "no budget this quarter", "your rep didn't close it" — don't void the qualification.
What if the lead doesn't show up?+
It's not billed. The meeting enters an automated rescheduling flow. On top of that, the AI notetaker verifies attendance: we only bill meetings where the lead stayed in the room 15+ minutes. The invoice and reality are the same thing.
Are the leads mine?+
Yes. The 10,000-lead database, secondary domains and mailboxes are created in your name from day one. If we stop working together, you take everything: it's your engine, not a rental.
Why does it take 2-3 weeks before sending?+
Mailbox warm-up: it's what gets your emails into the inbox instead of spam. Agencies promising a 48-hour launch burn the sender reputation of your brand-new domains.
Is my primary domain at risk?+
No. All sending runs on secondary domains created for the campaign. Your corporate domain never sends cold email and its reputation stays untouched.
How do you charge?+
A one-time activation setup (infrastructure + 10,000 leads) plus prepaid meeting blocks consumed as the AI confirms attendance. No lock-in, no retainer.
Next step

Your next month of pipeline starts with 15 minutes

We walk you through the full system, tell you honestly whether your ICP fits, and you leave with the plan for your first 4 weeks. No commitment, no 40-slide deck.

Book 15 min →

We reply within 2 business hours.